JCB will continue to enter the market with revolutionary, fuel- efficient and world class products to meet the market and customer requirement, says Amit Gossain, EVP -Marketing, Business Development & Corporate Affairs, JCB India. Excerpts from the interview.
What has JCB's performance been like, during the last couple of years?
The year 2011-12 was a growth year. We sold 27,000 units. However, the construction equipment industry has registered a decline of over 10 per cent in 2012 and JCB's overall performance was in line with the market. We are yet to see some improvement in the market. Given our government's thrust on infrastructure development and the recent economic reforms being introduced, we surely expect the market to improve.
How do you address the issue of financing your range of products?
JCB has always maintained a close relationship with its financiers to make easy availability of finance to first-time buyers and repeat orders. We have tied-up with all the non-banking financial companies and several state owned banks which help in financing JCB products to our customers. We introduce new and innovative financial schemes to make the loan offers attractive.
What are the major features?
Why should a client come to JCB?
JCB offers the finest products in the earthmoving and construction equipment industry. JCB products have led in performance; technological advancement and reliability. We design our products to meet the requirements of the customer.
Any product's design, production, distribution and marketing have only one central focus, ie, customers. JCB India believes in extraordinary customer satisfaction, as this is the principal force guiding all JCB initiatives and endeavours. JCB also offers the best product support services to its customers based in any part of the country. In the past 34 years, JCB has developed one of the largest distribution network in India with over 500 outlets that ensures immediate assistance is provided to our customers in any part of the country.