John Bittner has been promoted to the newly created position of vice president of global marketing for Manitowoc Cranes. Bittner previously held the position of director of global marketing for Manitowoc Crane Care, the company’s customer service division. In his new role, he is responsible for the overall strategy and execution of all worldwide marketing activities for both cranes manufactured under Manitowoc Cranes’ brand lines and Manitowoc Crane Care. He reports to Ingo Schiller, Senior Vice- President of Worldwide Marketing. Bob Hund, Executive Vice- President for Manitowoc Crane Care, says this move is a clear internal commitment to improving the customer experience.