Created with the aim of directly managing sales activities locally and identifying new strategic assets, O+P inaugurated its India branch (O+P India Pvt Ltd) recently in New Delhi. The new Indian branch, which will work closely with the headquarters in Brescia, features a showroom complete with a selection of machines and equipment available in the catalogue. O+P’s internationalisation project set off in 2011 when the company opened its first branch abroad in China (Shanghai). Next came the inauguration of the American branch (Massachusetts), a reference point for the American and Canadian markets. Opening a new direct distribution chain in the Indian subcontinent means laying the foundation for further penetration into the Asian market. For O+P, this is a strong challenge in its pursuit of success, the company says in a press release.