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Product launches | April 2010

The Dig Max

Escorts launches Dig Max, a best-in-class 76HP, 8 tonne operating weight backhoe loader with an array of superior features.

Escorts Construction Equipment, the construction equipment and material handling equipment manufacturing arm of Escorts, announced the launch of its backhoe loader, the Dig Max, a best-in-class 76HP, eight-tonne operating weight backhoe loader with an array of superior features especially designed for Indian conditions.

In India, Escorts has also recently introduced telescopic handlers, access platforms, wheel loaders and motor graders by tying up with leading manufacturers including M/S Manitou BF, SA Corporation of France and Xiamen Machinery Company (XGMA) of China. Truck cranes and all-terrain truck cranes were other products introduced in India recently after Escorts signed an agreement with China’s Hunan Zoomlion International Trade Co. With its ever-evolving product portfolio, ECEL now has the most diverse range of construction equipment and material handling equipment in the country.

Speaking on the occasion, KK Vij, CEO & Executive Director, Escorts Construction Equipment, said, “The launch of Dig Max is part of our strategy to expand our product portfolio to address a larger share of the construction equipment market, by offering complete solutions to the road construction industry. ECEL pioneered the construction and earth-moving equipment industry in India and today, aims to be an end-to-end solution provider for its customers.”

Rajesh Sharma, Vice-President, Marketing, Escorts Construction Equipment, said, “With Dig Max, the best has just become better! It is the best-in-class backhoe loader for end-users. With it’s never before features, the Dig Max combines productivity, fuel efficiency and ease of operation. It has been designed to keep the total cost of operation economical. This will increase our reach across the different market segments and increase our customer base, too.”

ECEL, a subsidiary of Escorts, is India’s leading material handling and construction equipment company. The company has defined the evolution of India’s earth-moving and construction equipment (ECE) over the past 37 years. Today, ECEL is the world’s #1 manufaturer of hydraulic mobile cranes and the #2 player in road compaction equipment in the Indian ECE industry.

Contact: Escorts Construction Equipment, Plot No 219, Sector 58, Ballabgarh, Distt. Faridabad, Haryana-121004 Tel: +91 0129 2306566

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