CECE, the Committee for European construction equipment industry, has hired a new Secretary General from July. Sigrid de Vries, partner in the public relations agency Quick Communications, will represent the sector towards the EU institutions and manage the association´s Brussels office. The new Secretary General succeeds Ralf Wezel who leaves after a 12-year tenure with CECE, in order to undertake new responsibilities within the industry association VDMA in Frankfurt.
The appointment of the new Secretary General was taken by the CECE Steering Group and confirmed by the association´s Presidents´ Committee in May 2014. A Dutch national, de Vries is an experienced EU governmental affairs and communications professional, who served many years as director of communications at ACEA (the European Automobile Manufacturers Association) in Brussels and later led the institutional relations activities of CNH Industrial in Europe.