Caterpillar India today launched its new backhoe loader at the Chennai Trade Centre. Over the past few years, the Cat® 424B Backhoe Loader designed for the India market and customer requirements has been recognized as best in class performance, productivity and durability. In this new product, further design improvements have been made in the machine to deliver significant improvement in fuel consumption.
“We continue to invest and improve on our 424B to better serve our customers in India which continues to be the largest backhoe market in the world. Fuel cost represents nearly 50 percent of the operating cost for customers here. Imagine what a 20 percent reduction in fuel consumption will deliver to the bottom line.” said Silvana Godelaine, World Wide General Manager for Caterpillar Backhoe Products.
Ramesh Tipirneni, Country Manager, Caterpillar India said, “We are the global leader in the construction equipment and mining products and have developed world class R&D and product development center and factory operations here in India. We have been actively leveraging our capability in India to support our global business.”
H Jayaram, Managing Director & CEO of GMMCO, Caterpillar Dealer for South, West and Central India commented, “We at GMMCO are extremely happy that the new backhoe loader with product improvements will further help customers in reducing the cost of operation. GMMCO with its best in class product support capabilities will be able to significantly help our valued customers improve their productivity and profitability. The wide network of GMMCO branches with experienced technical personnel and parts back up will help us in positioning CAT 424 as the First Choice of customers, thereby significantly growing the sales of Cat® 424 Backhoe Loaders in our market.”
Amit Bansal., Head of Marketing and Sales Caterpillar India Building Construction Products Division added, “My team is so excited to have this new and improved product in the market. Our customers will be absolutely delighted. At this launch we are also pleased to announce attractive offers to our customers who book now and take delivery shortly. They can enjoy further 20 percent reduction in their EMI during the monsoon season or 20 per cent reduction in their initial maintenance cost. In addition we are also offering a free motorcycle for the customers who buy the machine before 15th July.”