CASE Construction Equipment, a brand of CNH Industrial, inaugurated its first showroom in Faridabad. Spanning across an area of more than 5,000 sq ft., the facility is the first company owned, company operated showroom in India, offering sales, service and spare parts under one roof. CASE currently has a strong presence through 71 dealers across India, and with the launch of this showroom in NCR, the company aims to further strengthen its distribution network.
Commenting on the inauguration, Neil Woodfin, Brand Leader, Construction Equipment, CNHi, APAC said, “India is a promising market for our industry. With the massive investment going into the infrastructure development in the country, we foresee an encouraging growth of approximately 10 per cent CAGR for construction equipment over the next five years. Being a leader in various segments of the construction equipment sector, we strive by the responsibility to get ever closer to our customers by giving them world-class support. The inauguration of today’s company owned store will certainly help us give an enhanced customer experience to all our patrons in this market.” Raunak Varma, Country Manager, CNH Industrial India, said, “With the presence of the manufacturing plant of New Holland tractors in Greater Noida, corporate headquarters of CNH Industrial and CNHi capital in Gurugram it is a strategic market for us. With the opening of the direct operations of CASE Construction brand with this showroom, we are confident to further cement our footprint in this region.”
Ajay Aneja, Brand Leader, CASE India, said, “Our products are highly regarded for their reliability, durability and performance and have been creating significant traction in the market. Our NCR facility will play a key role in increasing the availability of our equipment and spare parts for our customers in the northern region.” On the occasion, CASE showcased its range of 752EX (9T class) vibratory tandem compactor and 450DX mini tandem compactor (3T Class), soil compactor variants of 1107EX (11 T class, available in standard, drum drive and pad foot drum versions), 770 EX PRO, CASE 770 EX Magnum PRO and 851 EX PRO in its loader backhoe segment, 845B and 865B motor graders and crawler dozers models including, 1650L and 2050M in the 18 T and 20 T class.