CASE India inaugurated its largest dealership, Balaji Tractor House at Dhar Road, Indore, Madhya Pradesh. The 35,000sq ft dealership is fully equipped to the high international standards of CASE dealerships with a fully integrated 3S set-up to provide customers with a one stop solution for sales, service and CASE genuine parts. The sales team operates from the facility’s 7,200 sq ft showroom. The 5,000 sq ft workshop is equipped with all the latest tools and features four service bays with pneumatic cranes, welding bays, washing bays and a dedicated engine service bay to carry major repairs swiftly, minimizing the down-time of customers’ machines. With the new facility the brand aims to expand its sales and service operations and enhance the facilities available to customers in and around Indore. The inauguration ceremony was attended by, and Management representatives from CASE and CNH Industrial.
"In its journey towards world class manufacturing, CASE India continuously improves its manufacturing equipment and processes to provide the high quality level of CASE products around the world and maximize its customers’ return on investment highly productive and fuel efficient equipment requiring minimal maintenance. CASE India is committed to providing its customers with the best product support through its extensive dedicated dealer network, and Balaji Tractor House’s new 3S facility is testament to our combined efforts with our dealer partners in this direction,” said Abhijit Gupta, Managing Director of CASE India.
Santosh Patidar, Managing Director, Balaji Tractor House said, “We have been associated with CASE India as their authorized dealer in this region since 2007. The journey to date has been memorable and rewarding. The newly introduced CASE 770 EX model has been receiving a great response in the market along with CASE’s other products, especially the 1107DX and the signature 752 compactor, which remains the all-time favorite of the customers. With the opening of the new 3S Integrated dealership we will be able to provide comprehensive services and support to our discerning customers.”