Mahindra & Mahindra’s Farm Equipment Sector (FES) maintained its leadership position in the tractor industry with sales of over three lakh tractors in FY18. With this, the company achieved its highest-ever annual tractor sales and registered a growth of 22 per cent in the domestic market, in FY18.
The largest tractor player by volume, Mahindra sold 304,019 units in FY18 in the domestic market and 319,468 units in total (domestic + exports) in FY18, registering a growth of 22 per cent and 21 per cent, respectively. Currently, Mahindra holds 42.9 per cent market share in the Indian tractor industry and has held this leadership position for the past 35 years.
Speaking on the focus areas of the business, Rajesh Jejurikar, President - Farm Equipment Sector, Mahindra & Mahindra said, “Our technology-driven product portfolio is based on our in-depth understanding of the farmer requirements and the need to create an effective value proposition. Since inception, we have been enabling FarmTech Prosperity through technology-led innovation and quality-driven excellence. Coupled with our channel strength and a comprehensive product portfolio, we have achieved the highest-ever tractor sales in a year. Going beyond selling tractors, at Mahindra we aim to offer a wide range of farming solutions.”