Premier launches three high-technology CNC machines at IMTEX 2011.
Engineering and automobile company, Premier launches three new CNC machines, along with a host of new technologies, developed in-house, at IMTEX 2011–the international machine tool show, in Bangalore. Premier is the dominant player in CNC gear cutting machines, with more than a 70 per cent market share in India. It provides a complete range of gear solutions: hobbing, shaping, shaving, gear tooth chamfering and rounding. At the show Premier showcased the PHC 150 gear hobber that has been completely designed in-house, with dry cutting technology and extremely high speeds that are at par with international products. It also presented the PSC 250: a gear shaper with electronic helical guide; this technology will be offered for the first time in India. The third machine; the PHA 400 is an intermediate range gear hobber to meet the needs of medium-sized gear applications in both the automotive and general engineering industry.
Says Maitreya Doshi, Chairman and Managing Director, “CNC machines are a key focus of our company and we are actively looking for domestic and global acquisition opportunities to supplement our organic growth. We believe there is a significant manufacturing cost advantage compared with the West and our long-term plan is to enter markets beyond India.” As the first step, Premier has a strategic alliance involving marketing and component outsourcing with IMT, Italy, who owns famous brands such as Morara, Favretto, among others. Colgar, MCM, FASPAR are other leading Italian brands working with Premier.
Premier is also a leading manufacturer of very large, heavy duty CNC machines such as vertical turning centres and customised special purpose machines. These machines are generally used in heavy engineering sectors such as railway workshops, heavy machinery manufacture, earthmoving companies, etc. Two years ago, Premier forayed into the fast-moving, high-volume small machining centre business with its own PVM40 machining centre, developed entirely by its in-house R&D. This model has now been completely revamped with significant technical upgradation to penetrate the SME customer base and will debut at IMTEX 2011.
In the last three years, Premier has invested nearly Rs 300 crore to expand and modernise its Pune plant, of which nearly Rs 150 crore is exclusively used to upgrade its CNC machine building capability. This division occupies nearly 2 lakh sq ft of shed space and employs close to 800 people, including nearly 200 engineers. To fortify its marketing and after sales service infrastructure, Premier has recently opened technology centres in Pune, Delhi and Bangalore. It has also planned technology centres in Ahmedabad, Kolkata and Chennai, to widen its nationwide presence. Its client list includes leading corporates like Ashok Leyland, Mahindra, L&T, Godrej in the private sector and the Indian Railways, BHEL and defence organisations in the public sector.
In addition to CNC machines, the company is also involved in heavy engineering and vehicles. The heavy engineering business provides components for the wind energy, power generation and infrastructure sectors. The vehicle division recently launched a compact diesel SUV called Premier RIO. Its portfolio also includes a 1.5 tonne light commercial vehicle called the Premier Roadstar.