CASE India develops products to suit the evolving requirements of the Indian customers. Shalabh Chaturvedi, Head - Marketing, CASE India, shares more on the company´s vast product range and services.
What is the range of earthmoving equipment offered by CASE to Indian market? CASE India has maintained a leadership position in the Indian subcontinent riding on extraordinary customer connect and support. With the existing products like skid steer loaders, motor grader, compactor, loader backhoes etc, CASE India develops products to suit the evolving requirements of the Indian customers. The company provides the highest quality products and advanced transformative technology that aids in completing a project faster and more profitably. The company offers a complete range of skid-steer loaders, backhoe loaders, and compactors which are constantly upgraded to fit to the latest CASE machines.
The company recently launched globally renowned CASE crawler dozers in India with three new models - 1150L, 1650L and 2050M in the 13 T, 18 T and 20 T operating weight range powered with FPT Industrial engine, significant for the roads and mining sector. This Tier III FPT Industrial engine introduces new features and upgrades that raise the bar on performance, and deliver market leading fuel economy and power. The turbocharged engine with an air-to-air intercooler features a well-proven multi-injection technology to maximise torque back-up under load. The result is consistent performance, higher pulling capacity and an ability to work with high torque at lower engine rpm, reducing long term engine wear. The 2050M also features automatic blade functions, further increasing the operator´s efficiency. Easy service and maintenance is achieved through easy access ground level service check points. The cab can be tilted to provide full access to all main powertrain components. The 1150L and 1650L models are available with XLT tracks to deliver excellent draw bar pull force and perfect dozer accuracy. The 2050M features CASE Lubricated Track, which is sealed and lubricated with an oil reservoir in each pin, providing outstanding durability.
The newly upgraded vibratory soil compactor CASE 1107EX ensures powerful, fuel-efficient performance. It features a new FPT Industrial S8000 3.9 litre engine that delivers 100 hp at 2,200 rpm and torque of 435 Nm at 1,300 rpm. The turbo after cooled engine with internal Exhaust Gas Recirculation ensures best-in-class fuel economy. The more than two million S8000 engines at work across the world are testament to the reliability of this proven power plant. The maximum applied force in the range of 34 tonne is among the best in the industry. The hydrostatic variable speed control ensures the CASE 1107EX travels at the perfect speed for every type of soil, resulting in a uniform compaction. This high productivity comes with high reliability and serviceability. The operator station provides excellent comfort and safety. The outstanding all round visibility, together with the 90-degree rotating seat, makes it easy for the operator to control the rear wheel and front drum, operating productively and safely.
CASE loader backhoes are re-engineered from the ground up to deliver industry-leading backhoe breakout force, greater loader lift capacity/reach and best-in-class cab visibility.
The company has also introduced Eagle Eye Telematic Systems, a real time vehicle tracking and communication system based on GPS. This will enable the operators to monitor and trace geographical locations of all CASE equipment. Additionally, this system will also provide an update on the use of the machine, fuel levels and total number of hours the machine was in operation along with its temperature. CASE India sells and supports a full line of construction equipment across the globe with world-class equipment and after-market support, industry-leading warranties and flexible financing.
What is the USP of your equipment considering the increasing competition in the market?
CASE India sells and supports a full line of quality construction equipment around the world. The company offers the most advanced technological products which are suited to the basic Indian requirements of high fuel efficiency and productivity. The company emphasises on continuous product development to improve the equipment´s performance and increase fuel-efficiency.
Advanced engine and hydraulics: To increase the machine´s durability, CASE India focuses on the use of quality engines along with regular maintenance across their equipment which helps deliver excellent fuel efficiency.
Design of air filters/fuel filters: CASE India engines are equipped with turbocharger waste gate control mechanisms with Internal Exhaust Gas Recirculation system (IEGR) to minimise the emissions (like NOx and hydrocarbons) and protect the environment.
Optimise fuel efficiency: The grader is equipped with variable horse power FPT engine renowned for its fuel efficiency worldwide. The grader is offered with an automatic ZF transmission. The machine has a multi curvature mouldboard which reduces the resistance coming on the Engine and hence reduces the fuel consumption.
Structural stability and ease of maintenance: CASE India focuses on providing easy engine compartment access along with daily service checkpoints for quick and efficient maintenance of equipment.
Tracking and monitoring tech: Every equipment is installed with a unique trip meter on the operator dashboard that continuously monitors the fuel consumption, hours operated and operating temperatures. Electronic indicators are also connected to the dashboard for safety related or operation related parameters. The Eagle Eye Telematics System is a real time vehicle tracking and communication based on GPS technology. This delivers better value for money.
CASE India engineers are constantly developing clever innovations to make equipment more fuel efficient for reducing emissions on the environment. The company has successfully lowered the sound levels in all the construction equipment. This enhances operator comfort, which in turn increases productivity and keeps the pollution under control.
What is your take on´Technology and quality will drive the future´? What are the initiatives being taken by you in this space?
CASE India offers the most advanced technological products which are suited to the basic Indian requirements of high fuel efficiency and productivity. The company emphasises on continuous product development to improve the equipment´s performance, operator comfort, boost productivity and increase fuel-efficiency.
Recently upgraded CASE 1107EX soil compactor ensures powerful, fuel-efficient performance. It features a new FPT Industrial S8000 3.9 litre engine that delivers 100 hp at 2,200 rpm and torque of 435 Nm at 1,300 rpm. The turbo after-cooled engine with IEGR ensures best-in-class fuel economy. The more than 2 million S8000 engines at work across the world are testament to the reliability of this proven power plant. The maximum applied force in the range of 34 tonne is among the best in the industry. The hydrostatic variable speed control ensures the CASE 1107EX travels at the perfect speed for every type of soil, resulting in a uniform compaction. This high productivity comes with high reliability and serviceability. The easy to open engine hood provides excellent access to service points. The pump group located at the rear of the machine is extremely easy to service. The operator station provides excellent comfort and safety. The outstanding all-round visibility, together with the 90-degree rotating seat, makes it easy for the operator to control the rear wheel and front drum, operating productively and safely. The CASE 1107EX is also available with advanced features such as the compaction meter and Eagle Eye Telematic System that helps deliver better value for money.
In addition to the above, Intelligent Compaction System (ICS) is one of the recent technological innovations with several advantages over conventional compaction technologies. However, it being still at nascent stage, suffers from lack of adequate knowledge among engineers and is costlier than conventional compactors. The equipment used in small-scale projects are selected by contractors. Hence, the recommendation and acceptance of intelligent compaction systems has to come from the contractor fraternity, who has to educate themselves and get to understand the advantages this technology offers. ICS automatically generate reports on temperature of the strata and the number of passes.
CASE India offers these systems as an optional attachment along with our equipment.
The new models of crawler dozers 1150L and 1650L ranging from 13 to 20 tons of operating weight come with hydrostatic transmission technology, powered by a 6.7 litre 6-cylinder engine engineered by FPT Industrial. The proven hydrostatic transmission ensures the CASE dozer is able to deliver maximum pull and push power. The operator can customise all the working parameters of the machine to achieve excellent controllability and faster cycle times. The automated functions in the cab, which includes an electrohydraulic joystick to customise the reversing and steering sensitivity, make the drivers´ job easier, allowing them to achieve shorter cycle times and boost their productivity. Easy service and maintenance is achieved through easy access ground level service check points. The cab can be tilted to provide full access to all main powertrain components. The 1150L and 1650L models are available with XLT tracks to deliver excellent draw bar pull force and perfect dozer accuracy.
CASE India has introduced globally followed world class manufacturing processes at the Pithampur plant. Among the other initiatives in the same direction, the company has successfully lowered the sound levels in all the construction equipment enhancing operator comfort, which in turn increases productivity.
What is your role in providing quality products and operator comfort?
CASE Construction as a global leader in technology is known for its quality products, innovative technology and customer service in India. The company believes productivity is not only achieved by machine alone but also by the operator skills. To keep the operators and customers up to date with latest practices and techniques CASE India has dedicated training centres which organises training programs all-round the year. To enable easy access for customers to dealers and after-sales services, the company has an extensive network of around 70 dealers with nearly 300 touch points spanning the length and breadth of the country to support the products with spares and service even in remote locations.
What are the manufacturing and quality delivery capabilities of your company?
CASE India is well-known for its quality products, innovative technology and customer service in India. The company has an extensive network around 70 dealers with over 300 touch points across the country. With worldwide investment in R&D to the tune of Rs 7,113 crore, CASE has been showing a similar intent in its India operations as well. Since April 2011, when CASE acquired a 100 per cent stake in its erstwhile joint venture company, an investment in excess of $50 million has flown into the Indian operations.
Across its 12 brands, 64 manufacturing plants, 50 R&D centres and a workforce of more than 64,000 people, CNH Industrial is present in 190 countries giving it a unique competitive position. CASE India has consistently remained a market leader in the vibratory compactor segment and the only company to have sold over 8,500 units in India. With more than 22,000 loader backhoes and 100 motor graders sold in the country, CASE India is a top tier player in these product segments. The company believes in the long term growth potential of the Indian infrastructure sector and consequently a huge opportunity in the construction equipment segment. The company has plans to further enhance their product offering and the dealership network to serve their customers at the best possible levels.
Could you comment on your business growth keeping in mind the market leadership and introducing innovative equipment range to stay ahead?
We expect significant growth and are positive in terms of increase in volume for the next year. Hence, we are bringing new products because we are seeing new opportunities to cater to the demand of customers, who are becoming more deserving and demanding.
The Indian customer is becoming increasingly discerning and demands products with higher efficiency and performance, especially in applications where the project needs to be delivered within a certain time frame. We have a complete family of construction equipment products. And, with the market evolving, we offer our support by using our skills and expertise at their best.