CASE Construction Equipment, a brand of CNH Industrial, held an exclusive two-day customer connect program to display a range of products: the 752EX vibratory tandem compactor, 1107EX soil compactor, 450DX mini-tandem compactor, 845B motor grader; and, ‘PRO’ series backhoe loader 770EX Magnum and 851EX. Aptly named Bandhan (Bond), the initiative saw some 200 customers and network partners witness the capabilities of these mean machines for India’s infrastructure scenario.
The ‘Star of the Program’ was the 752EX vibratory tandem compactor, showcased for the first time in Northern India. This wide range of CASE equipment illustrates the brand’s ability to cater to activities as diverse as urban construction, road building, infrastructure, mining and agriculture.
CASE manufactures its compactors and backhoe loaders at its WCM (World Class Manufacturing) Audit-awarded Pithampur plant in Madhya Pradesh. In addition to meeting domestic needs, this facility also exports to several markets in the Asia Pacific region, Africa and the Middle East.
Shalabh Chaturvedi, Head of Marketing, CASE Construction Equipment India said, “Since it was first unveiled in the Indian market in December, the new 752EX has strengthened CASE’s leadership position in the compactor segment – we are the only company to have sold more than 11,000 units in India. The PRO series backhoe loader and the 770EX OL Only Loader are customised to India’s specific requirements. These products are examples of how CASE stays ahead of the curve by constantly innovating and upgrading its machines to meet customer needs, and our manufacturing facility at Pithampur is testimony to our commitment to ‘Make in India’.”