The market for concrete equipment is on the rise due to the fact that the end-users understand the advantages of mechanisation as well as the usage of quality concrete. Last year the overall demand supply of concrete pumps increased by approximately 20 per cent, compared to 2010. Growth is all over, in concrete pumps as well as batching plants, and across the country. Government incentives, investment in infrastructure projects, increase in housing and real estate development, suitable local government regulations, competitive RMC pricing, awareness of the advantages of using good quality concrete…these are all major drivers. The increase in high-rise construction projects has really boosted concrete pump sales, which are equipped with the S-valve technology suitable for high-rise, leak-proof and fuel-efficient concrete pumping. Tough in India, the rental segment is still in a premature stage compared to the overseas market the potential is really huge. EQUIPMENT INDIA finds out the facts.