Escorts will be displaying fifteen of its recently launched products at Excon 2011."The critical factors for success in this industry lie in the overall value proposition that one is delivering to its customers, besides of course product features, pricing and service support delivery. Our focus is on innovative design, engineering, optimal design, productivity and efficiency for better products catering to customers' current and future needs. We have been constantly introducing new technologies and services to meet changing customer needs. Our edge in this industry also comes from the pan-India presence of sales and support infrastructure that is immensely valued by our customers," said KK Vij, CEO & Executive Director, Escorts Construction Equipment.Escorts will be displaying 15 of its recently launched products at Excon 2011. The products on display will include the Hydra 1665, a 16T Hydra crane with hydrostatic transmission and Carraro-make axle which can reach a height of 65 ft and travel at 40 km/hr. This latest offering will open up a new segment for the company. Besides this, Escorts Construction Equipment will also be displaying TRX 1651, a 16T crane with can reach a height of 5 1ft reach. The product has a new Tata engine and can travel upto 40 km/hr. Escorts will also be showcasing Digmax 4X4 for the first time, along with the Loader version Loadmax. Powered by 76 hp engine, the product has been especially designed to suit the Indian conditions with 1.2 cu m front bucket and best in class dumping heights and payload capacities. Restyled tandem vibratory roller in both soil and tandem categories will also be on display.According to Rajesh Sharma, Vice President & Head - Marketing, Escorts Construction Equipment, "The Indian earthmoving and construction equipment industry is experiencing strong growth, given the country's increasing focus on a number of key infrastructure projects. ECEL's growth has been an all encompassing one with all segments of our products portfolio having grown significantly. In the last 12 months, we have achieved an invoicing value of about Rs 1,000 crore. Besides our own manufactured range of products, we also offer a number of solutions through exclusive marketing tie-ups with leading manufacturers in the world for distributing their products in India exclusively. This has helped in offering an end-to-end solution to our customers for lifting and construction appliances."Over the years, ECEL has inked exclusive marketing and distribution agreements with some of the world's best known names. Through these global partnerships, Escorts Construction Equipment, has been able to cater to the varied needs of the growing construction equipment market in India. The company will be displaying some of these products at the fair including telescopic handlers and ariel platforms from Manitou; motor graders and wheel loaders from XGMA; forklifts from Doosan; tower cranes from Commansa-Jie and truck cranes from Zoomlion.Escorts Construction Equipment is also introducing safety features in its entire range of products which forms the central theme for all future product enhancements. Safe load indicator from leading Australian company Robway is the latest offering being introduced at Excon 2011, which has especially been configured for Escorts hydraulic mobile cranes.