PV Ramdev, Managing Director, Everest Engineering Equipment
Within two years, we have reached a turnover of Rs 4.5 crore and our target is Rs 10 crore for next year. Also, we are trying to reach each and every industry that is looking for a better service option, says PV Ramdev, Managing Director, Everest Engineering Equipment. Excerpts of the interview.
In such a short time, Everest Engineering has got a very good footprint in place.
Our USP is service. We provide entire solutions -- from the beginning till the end of the project -- related to tower cranes and passenger hoists. In this field, proper service is still not available in India. We have been able to provide excellent service to our customers, and that is the simple reason for our success. For example, the requirement for bigger and higher capacity tower cranes is on the rise but proper service support and knowledge levels are lacking. A customer cannot wait for the service engineers to come from Germany, Japan or China. That's where we have come in, with proper service and rich technical knowledge on the service front. We are unable to supply as per demand. Service demand is very high. We are growing and focussing on that area and we will soon be equipped to successfully meet all challenges.
What is your strength in the service department?
We started two years ago with four people and today we have over 45 dedicated service engineers, and by the end of next year, we will probably double the number.
Which are the major verticals that you focus on?
We provide our services throughout the country, and our major focus is on power plants, cement and steel plants. We also have started concentrating on the realty segment which is going to drive the demand for both high capacity tower cranes and passenger hoists.
What are the trends in passenger hoists?
There is a wide range of passenger hoists available in India, from domestic and global players. There are high and low quality products, with electrical and electronic combinations on offer. All these can go upto 140 m safely but if you go above 140 m height, then there are very few suppliers and one needs to solely dependent on import.
Tell us about Everest's tie-up with GJJ who offers a wide range of passenger hoists.
We have a tie-up with GJJ, a pioneer in passenger hoist for the last 25 years. GJJ manufactures about 5,500 units a year and supply all over the world. Its product range has got certification from most of the regions such as South and North America, Europe (CE certified), Australia, South Africa, Middle East etc. There is a good demand for upcoming high-rise building projects, and we are quite geared up to meet that demand economically.
What is the range offered in passenger hoists in terms of height?
There are different capacities available to go up to a height of 650 m, starting from 1.2 T, 2 T, 2.7 T, and 3.2 T in different capacities. In terms of speed, we offer a low speed of 36 and 46 m per minute, medium of 63 m per minute and high speed of 96 m per minute. GJJ also has extra high speed passenger hoists (patent) which can travel at a speed of 120 m per minute. Constructing buildings of above 300 m height will require that much of speed.
What is the demand-supply scenario for passenger hoists?
All ranges put together, the requirement is about 150-200 units an year. Of course, our market share is low now because of our higher prices in turn due to our higher quality. It is a matter of time. The demand for passenger hoists started very recently. Earlier, the industry was not using passenger hoists. I am confident that the user segments will start appreciating the need for faster completion of work and safety of workers. For example, earlier people used to cast a slab in 20 days and now it has come down to seven days. But in a country like China, they cast slabs at every four days. If we need to attain that level of speed and efficiency, we have to use the latest technology, advanced and safer equipment and machinery.
How do you look at current safety norms in the country?
In my experience, there are no such safety norms available for construction machinery like passenger hoists or tower cranes. We are concentrating on providing the best services to the industry. Safety is the prime part of that and improvement of safety is very important.
What is your total turnover now?
So far, our performance has been very good. Within two years, we have reached a turnover of Rs 4.5 crore and our target is Rs 10 crore for next year. We are trying to reach each and every industry which is looking for better service options. The service industry goes on; whether the industry is going up or down, machinery is there and it is working. Existing projects are running, they need spare parts and services, and they cannot stop running projects. So far, we did not face any problem because of the downturn.
We have a very good order from BG Shirke, and that is the biggest quantity order in India. It is 25 units of rail travel type flat top tower cranes in a single order. We laso have an order for nine passenger hoists from the Lodha Group.
What are the major challenges you face?
This industry needs experienced technicians in the electronics and electrical field. There is a sheer lack of qualified electronics and electrical engineers. To aggravate the issue, many of them are not willing to work at such heights as many of them face the problem of vertigo. Training is also a major issue. In the last 12 years, we have trained more than 300 people in India.
What about the integration of IT?
We have worked out some computerised solutions for tower cranes and we supplied about 28 sets of tower crane anti-collision systems to L&T with a ground monitoring system. They are working very well. The device can sense 20 tower cranes at a time and will avoid a collision with other tower cranes/near by buildings/towers/trees etc. We will be developing this further. And the demand seems to be growing.