Heavy equipment auction expert Ritchie Bros. is about to raise its stake in the United Arab Emirates (UAE) with the introduction of its new online-only brand: IronPlanet. Complementing Ritchie Bros.’ onsite auctions, IronPlanet is an online-only marketplace, offering new benefits to customers, including selling without transporting items to a centralised location and the ability to sell items for a fixed price, negotiate offers or set a reserve. IronPlanet also offers a world-class inspection service that gives buyers confidence to buy online, sight unseen.
“Since IronPlanet launched in the United States 18 years ago, it has become a leader in online auctions and marketplaces, with 1.9 million users globally,” said Karl Werner, President, International, Ritchie Bros. Ritchie Bros. acquired IronPlanet earlier this year, deciding to quickly expand the brand and its service to its customers in the Emirates.
“With IronPlanet, we are now offering a true multichannel solution for our customers, with options to sell, buy and list equipment when, where and how they want, whether onsite or online,” added Werner.
Ritchie Bros. has been helping businesses in the region sell construction, mining, transportation and other equipment for more than 20 years through its full-service onsite auctions in Dubai. This year to date, the company has sold more than 5,500 items at its Dubai site and has another massive machinery auction scheduled on December 12-13, 2017.
“Today’s customers are much more comfortable with the online sales experience. In 2016, about half of the equipment sold in our onsite auctions was sold to online buyers,” said Werner.
Buyers can virtually inspect items online and review detailed inspection reports completed by qualified inspectors. Equipment sold through IronPlanet is backed by the company’s IronClad Assurance, guaranteeing the accuracy of the inspection report on each ‘item’ sold.
Werner added, “Our goal is to be a one-stop-shop for all asset management and disposition as well as providing equipment buyers the largest selection of equipment available anywhere in the region.”
Ritchie Bros. solutions in the Emirates now include: