Mahindra & Mahindra announced that it had become the first Indian tractor brand to roll out three million tractors. Mahindra is currently the world’s largest farm tractor manufacturer by volume and India’s leading tractor manufacturer for over three decades. The company achieved this manufacturing milestone during March 2019. This has further cemented Mahindra’s leadership in the Indian market. It is also the first Indian tractor manufacturer to have produced over 200,000 tractors in 2018-19, the highest-ever by an Indian tractor brand in a single financial year.
Having rolled-out its first tractor back in 1963 through a joint venture with International Harvester Inc, Mahindra & Mahindra crossed its one-million unit production mark in 2004. The company then went on to become the world’s highest selling farm tractor brand by volume in 2009. The Mahindra Farm Division then completed its 2-million unit production mark nine years later in 2013, achieving the next million units in just six years in 2018-19, inclusive of exports.
To celebrate the three-million production milestone, Mahindra & Mahindra will roll out a 360-degree campaign titled ‘Aapka Aabhar 30 Lakh Baar’ for customers in India. Through the campaign, Mahindra will extend special consumer offers, service benefits and finance offers to new and existing customers of Mahindra branded products.
Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra, said, “The tractor industry in India has been synonymous with the Mahindra brand over the last seven decades and the 3 million tractor milestone is a testimony to the same. We are extremely grateful to our customers for reposing their faith over all these years. Going forward, we will continue to drive Farm Tech prosperity through pioneering, accessible and revolutionary farming technologies, innovation and digitisation to transform the lives of farmers and help them address the growing demand for agri products.”