Doosan Infracore India has changed the name of its portable compressor range of equipment from Ingersoll Rand to Doosan Portable Power.Doosan Infracore India, a leading player in construction and mining equipment industry, has changed its brand name for its portable compressor range of equipment to Doosan Portable Power, formerly known as Ingersoll Rand. The change in the brand name came to effect when Doosan Infracore took over the portable power division of Ingersoll Rand during 2007. India-built Doosan portable power equipment is known for its reliability and performance. The equipments have achieved localisation of over 75 per cent and are fitted with imported Airends from America and Germany, which are known for higher reliability, performance and absolutely no break downs during its lifetime. Since June 2008, the company’s branding transition activity started from Ingersoll Rand to Doosan Portable Power. Being a long-term and well-known brand in ortable air compressors, water well compressors, light source and light compaction equipment, the goal was to get the market including distribution network and customers understand that the Ingersoll Rand name had changed to Doosan Portable Power.HS Mohan, Chief Operating Officer, Doosan Infracore India said, “We had a lot of discussions, internally and externally, with our customer base and dealers across India who were very supportive. The company now has a new logo on the machines, but the brand the company is developing as Doosan Portable Power also has a culture as a business and as an entity around the world that is getting established.”“This year, as the company approaches the five-year anniversary of being acquired by Doosan, it would drop Ingersoll Rand Logo and use a new Doosan logo as the final step in its branding transition. The brand transition with respect to the decals on all our products is under completion. Though our compressors may look the same as our previous models from Ingersoll Rand with same beige colour and same chamfered corners, they now sport a new Doosan logo. Currently, Doosan compressors and light source equipment built at our facility will have the newly designed Doosan black logo on the sides of the machines as well as the tri-colour Doosan blocks on the front and rear of the units,” he added.Mohan said, “Many months of diligent planning have gone into making this transition as smooth as possible. Doosan looks at it as a great opportunity to be better and create a new brand promise and drive for the best in quality, reliability, durability, and innovative products backed by our industry-leading service and customer support. Doosan is a company where construction and mining companies across the globe have relied upon for 140 years. Even after so many years of being a recognisable name, Doosan still retains these attributes along with new product innovation and continued focus on the customer delight to drive the future. Known for innovative solutions and extraordinary service, Doosan Portable Power provides the same superior product as always. The only change is the brand name”.