Terex Minerals Processing Systems (Terex MPS) which is a part of the Terex Materials Processing Group meets the crushing and screening equipment and support needs of fixed site customers with their wheeled, modular and static solutions. “Terex MPS is aggressively focussed to tap the huge market potential for static and wheel plants in Asia,” says Jaideep Shekhar, Director Sales & Marketing- Asia, Terex MPS. In an exclusive interview with Equipment India. Shekhar elucidates the company’s strength and future plans for India. Excerpts from the interview.
What was the objective of coming out with a separate division of Terex MPS?The division, Terex Minerals Processing Systems or Terex MPS which is a part of the Terex Materials Processing Group, meets the crushing and screening equipment and support needs of fixed site customers with our wheeled, modular and static solutions. Terex MPS supports our existing business lines which are dealing with the track mounted mobile crushers. In India and across Asia, a major portion of the total market, sometimes to the extent of approximately. 60-70 per cent still favours the static and semi static solutions. We at Terex have invested to cater to this large market segment and have now set up a dedicated team with aggressive focus to tap this huge market in Asia.
Continuing with our commitment to serve the local customers with plants designed to suit local needs and conditions, we have launched our India wheeled plant range at bC India, Mumbai in February 2011.The whole range has been designed at our Indian engineering facility and we have taken special care to meet the expectations and demands of the local customers. We are also looking at greater opportunities across Asia with this product range.
What was the performance in this fiscal? Are there any more products on the anvil from MPS?We had a good start for the Terex MPS product line in India in 2010 and Asia as a whole. As mentioned, we have already launched our new wheeled plant range in India this year. Another exciting product which would be launched this year would be the modular crushing and screening plants. In addition, there are a few new stationary crushing and screening equipment scheduled for launch in India this year. We fully understand the market demand and customer’s expectations and would continuously launch new products from the extensive MPS product range in India to cater to the demand and serve our customers better.
Tell us the segments focused for these wheel plant range? There is no limitation or restriction to any product in a specific segment. Traditionally, track mounted plants were favoured by the mining companies, and construction segment preferred wheeled or stationary plants. However, the demand and market forces keep on changing. We are seeing greater interest from large mining companies to go for large stationary / modular plants these days. I would believe that the construction and quarry / commercial aggregate segment would be one of the biggest markets for our product range this year.
Out of this large wheeled and static crushing plant market, what is your footprint?Terex MPS had a good start in India last year with the imported product range from various overseas factories. Now we have fully geared up with a production facility in India and will be very competitive position to get a considerable share of the market.
Brief us about the investment made in IndiaTerex Corporation has already made an Investment in India by putting up a factory at Hosur near Bangalore where the material processing equipment including the track mounted are being manufactured. The wheel plant range for Terex MPS is now also being manufactured at the same factory. We are also investing in manpower in the shop floor, for sales and service, for project management and technical areas to support our customers.
How strong you are in terms of after sales, spare parts etc?After sales support remains our key focus area. To strengthen our service commitment, we now have our service manager based in India to support the dealer and customers. We also have a parts warehouse at our Hosur factory which we are strengthening to provide all the spare parts from India. Our dealers and local partners also stock the spare and wear parts at their local and regional offices across India. As in every other industry spare part support remains the focus area and we are adding people and resources to meet the challenges.
What kind of business do you envisage in the next fiscal?We have just launched our wheel plant range and are in process of launching the modular plant range. We have received very positive and encouraging feedback for the wheel plant range and we hope that we would be able to get a considerable share of the market in India in 2011. Terex has been traditionally the market leaders for track mounted crushing segment and customers know that we have a very extensive crushing and screening equipment range. We hope that we would be able to become a major force in the market in next two years in this particular product segment.
Since the competition is heating up, what do you think gives you an edge?We have built in many features in our product line which will be suitable for the Indian conditions. Our wheel plants are designed for minimal civil work depending upon the ground conditions. We aim to be the best in the industry in terms of the set up time. We also have a four deck screen on board the cone crusher chassis to meet the demands of the construction and quarry segment customers for producing four end products. We also intend to give our customer world class service and after market support to maximise plant uptime.
What about five years down the line?Our aim is to be a major force and a market leader in the next two years time, just as we are in the track mounted segment. We will be launching more models under our wheel plant range category towards the second half of this year and continue to design new products to meet the market needs. We will also be looking forward for more value added services in the coming years such as service contracts, etc.
Tell us the initiatives on training?With a view of training operators and technicians, we have added the service function locally. At present, we conduct regular on site crusher maintenance training for the plant operators and technicians. We also conduct regular technical training courses at various factories globally which are specifically designed for dealer staff and customers.