Viraj Parthi, Country Manager, Terex MPE.
Terex Finlay is fully geared up for the future demand with a balanced product portfolio to cater both aggregate as well as mining sector. We have focussed consistently upon improving the quality standards of our equipment. I hope this will give us a lot of benefit in the long run, says Viraj Parthi, Country Manager, Terex MPE. Excerpts of the interview.
What is the impact of the slowdown on the crushing and screening segment?
Last year and half has not been very exciting for our industry. Mining and infrastructure are the main demand drivers of our products and these segments have been affected the most. Infra projects too have not taken the ambitious route that was envisaged. We don't estimate any drastic changes in the market and expect a flat year in 2014 as well.
How do you look at the future potential?
Our strategy is to focus on the construction and mining sectors as these verticals can be considered as major drivers for growth. Definitely due to the global slowdown, these segments have been adversely affected. In fact, a little positive movement in these verticals will be extremely helpful. Our company is under pressure to retain its market share but being the market leader, we are geared up to overcome any such situation. Our focus continues to remain on long-term growth and profitability.
To what extent has Terex Finlay geared to meet the future demand?
Terex Finlay is fully geared up for the future demand with a balanced product portfolio to cater both aggregate as well as mining sector. The factory in Hosur has got a lot of production capacity which is not being utilised yet. Again, we have focused consistently upon improving the quality standards of our equipment.
How has Terex Finlay been sustaining the pressures of liquidity crunch, devaluation of rupee etc?
The impact of devaluation of Indian rupee has been severe on crushing and screening equipment industry. For us, import of equipment and components that we use for assembly of local machines is high so we get directly by this volatility. Since we have a manufacturing unit at Hosur, we have successfully been able to manage to an extent and remain competitive.
What are the latest product/ technology trends in crushers and screens?
The hydraulic/electric tracked crushers and screens are the latest developments upon which a lot of work is being done. The light weight tracked crushers are also the one which we need to explore.
What are the major challenges Terex Finlay faces?
There are few issues that the Industry as a whole is experiencing. Liquidity crunch or non-availability of funds is the main concern for major companies. Almost every company is running short of funds. Secondly, many non-viable road projects have been awarded. What looked attractive when the economy was going well has now become challenging with the revised environmental conditions.
What are the 'value for money' propositions from Terex Finlay?
We have a very strong and capable research & development team that is striving to provide breakthrough technologies on our equipment. Our sales & support team caters to end-to-end needs of our customers. In times like these, staying close and supporting customer is the important thing and I will consider this as our 'Value for Money' proposition in hard times.