Ashoka Buildcon conducted its 600th Road Safety Awareness Session in Nashik. The event entered into the Guinness World Records for ´Largest Road Lesson´ with 2,700 participants. Ashish Katariya, Director, Ashoka Concessions who spearheads the safety initiatives by the company opened the session. He said, ´We are happy that our 600th road safety session will be getting global recognition. Ashoka Buildcon has always taken up road safety as a serious issue.´
The company introduced their formal road safety mission three years ago, under the banner of ´The Ashoka Road Safety Campaign,´ which they conduct annually, in the month of January.
The campaign includes activities like Road Safety Lessons in Schools and Colleges, Interactive sessions with truck/bus drivers, free eye/health check up camps, public awareness through public address systems, pamphlet distributions etc.