Mahindra Truck and Bus Division (MTBD) announced the launch of its new heavy commercial truck series under the brand name ´BLAZO´. The ´BLAZO´ series includes haulage, tractor trailer and tipper and is equipped with the FUELSMART technology. The highlight of ´FUELSMART technology´ is the introduction of CRDe engine coupled with Multi drive mode feature which is usually seen in passenger cars. Multimode feature will have three modes - Turbo, Heavy and Light - which can be switched by the driver as the load and road conditions.
MTBD announced two guarantees for its HCV truck buyers. For the new BLAZO series, MTBD is guaranteeing that the BLAZO series will offer better fuel efficiency than the existing trucks of customers or else they can actually return their truck. Not only that - MTBD is even guaranteeing uptime on its breakdown service by getting the truck back on road in 48 hours or the company will pay the customer Rs 1,000 per day!
Speaking on the occasion, Dr. Pawan Goenka, Executive Director & President, Automotive & Farm Sector, Mahindra & Mahindra Ltd, said, ´Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new BLAZO HCV range will further enhance our position in the market by significantly improving the customer value proposition´.