Devesh Dabas, Group Manager-Off-Highway Tyres, Apollo Tyres, comes with over 13 years of experience in construction industry. A mechanical engineer from Delhi University and MBA in sales and marketing from
AIUMT, Irvine, USA, Dabas has a simple mindset: ´If people come first, success will follow´. Past successes with sales concepts such as implementation and sustained use of a customer relationship management (CRM) programme, strategic account management (SAM), and customer/prospect stratification have allowed for efficiency and significant growth. Furthermore, it helps align the important human resource; sales team to the most important goals and objectives of the organisation. According to Dabas, technology and better construction management will drive the future of Indian construction industry by optimising resources for maximum productivity and efficiency.