LANXESS, the global specialty chemicals company and one of the world's leading manufacturers of synthetic iron oxide pigments, is participating in the bC India expo 2013, showcasing its range of iron oxide and chromium oxide pigments. India's fast growing construction industry is a key market for the Lanxess inorganic pigments business unit. Inorganic pigments from Lanxess marketed under the brands Bayferrox® and Colortherm®, display high colour strength, are extremely lightfast and weather-resistant and are characterised by their high quality, stability and the environmentally-friendly processing. The construction industry is one of the largest consumers of Bayferrox®, pigments, which are used to colour materials such as cast in-situ concrete, pre-cast concrete components, concrete roofing tiles, pavers and asphalt. They are available in powder, micronised, granule and compact pigment forms.