Mansi Madan Tripathy is a seasoned business leader with an experience of over 17 years in marketing strategy and brand building. Her current role at Shell Lubricants as the Chief Marketing Officer involves business building, organisation excellence, growing brand equity and optimising investments.
Having started her career in 1996 as a Sales Manager for oral and healthcare, Mansi has transformed as a brand builder with experience of working on diverse product categories and enabling equity development of many leading brands. With in-depth global market knowledge and market structures, consumer psychology and trade dynamics, Mansi has held important roles like Director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge.
Mansi holds a B.Tech degree in Electronics and communication from National Institute of Technology Kurukshetra and has done an MBA in Marketing from S.P. Jain Institute of Management & Research.