Aditya Teja, Country Manager - OE Business, Groz Engineering Tools.
We are trying to leverage our current business potential with the existing account. We are also looking to diversify into other businesses like agricultural equipment, says Aditya Teja, Country Manager - OE Business, Groz Engineering Tools. Excerpts of the interview.
How do you view the market in current conditions?
There is a lot of potential in India. Road projects are hardly 7-8 per cent of what it actually should be. There are a lot of power projects that need to be done. Then there are the river connecting projects, railway projects, Metro projects, etc. So overall, we have very good prospects in India but the pace of activity has to go up. It is very slow and we are losing out on time, on the opportunity and the project costs are going up. If we really have to make a difference, the government will have to make a difference. They will have to fast-track everything and then eventually the machine manufacturers will be able to fully utilise their capacity. The future is bright but the present situation is quite dull and the overall sentiment of the industry is down. The projects are on paper but they have to come onto the ground.
We have seen a drop in production by almost all construction equipment manufacturers but we look forward to some major infrastructure projects coming up. Mining is opening up, basically the coal blocks, and once they open up, then the machines will move and eventually our equipment will move along with the machine because we are suppliers to almost all construction equipment manufacturers.
How do you leverage the market opportunities?
We have been working with OEMs for many years now and they have immense faith in Groz products. We have five plants in India and we are one of the largest manufacturers for lubrication equipment and grease fittings. We are also a major manufacturer for some brake components at our plant in Chennai. We are trying to leverage our current business potential with the existing account and are also looking to diversify into other businesses like agricultural equipment. There is a need for good equipment, so we are trying to educate the customers and working with OEMs.
How do you meet customer requirements for your products in difficult market conditions?
Groz is a premium brand but any equipment you buy from Groz will give you a good return on investment. It's a reliable product and a known brand across the world. What else does a customer want? Customers want a good product from a good brand to be available at the right price.
What about your after sales service?
We have our network of dealers. They do selling and servicing across India, at about 500-600 selling points. Some servicing points are also there depending on the area, near mining or industrial hubs. We have service engineers stationed across the country to take care of the customers. Ultimately, we want the customer to be happy.
What are your future plans on product development and business enhancement?
Groz has an active product development team and our thought process is that we need to invest in future. We come up with new products every three to six months. When we are catering to 75 countries, all with a different working environment and different needs, we develop products that are compatible with maximum markets.There are products developed specifically for one market, and there are other products as well that are common to many markets. Aditya Teja, Country Manager - OE Business, Groz Engineering Tools.