Throughout history, big change has always been sparked by big ideas. Ideas that change the way we see the world, change the way we behave and change the face of business. And this is exactly what the Mahindra Genio is all about.Genio brings to the world of transport a modern design, efficient CRDe technology and category leading features like car comfort and superior ride and handling. That is why Genio is the most advanced and premium commercial pick-up in India. With so many pluses, it is sure to revolutionise cargo transportation in India, and change the way the world looks at your transportation in your business.In addition to the world-class styling of the vehicle, the appeal and interiors of the Genio are a benchmark in the industry. It offers a power packed performance with its mDI CRDe engine which is equipped with 75 HP power and 220 Nm torque, allowing it to handle any kind of load and terrain with ease.The Genio comes in single and double cabin versions comprising three variants – Genio SC, Genio DC, Genio DC VX.Target segmentGenio is a result of extensive consumer insight which captures the latent and expressed needs of the customers. This next-generation commercial vehicle, 1.25-tonne pick-up, has been developed to cater to the small and medium business’s transportation needs.The Genio is an ideal vehicle for all SMEs (small and medium class businessmen) and traders. SMEs and traders are looking at giving enhanced and better service experience to their customers and Genio helps them to surpass that expectation, giving them an edge in their business.Genio strategyBusiness growth is an area relevant to every businessman and he constantly searches for tools and ideas which will help him achieve the same. In the process, they look to improve efficiencies in business and at the same time, cut costs. Genio does just that for businessmen. A highly efficient and powerful mDI CRDe engine gives higher power, speed and excellent mileage to improve efficiency in transportation. At the same time, world-class design and luxurious interiors add pride of ownership and improve driver efficiency. Genio thus helps businessmen take their business to greater heights.The Genio double cabin is positioned as the most premium double cabin pick- up in India which is suitable for businessmen who require load carrying along with passenger carrying. It is designed to take care of the emerging needs of businessmen because, the Genio creed goes, ‘businessmen deserve business class.’Association with target segmentGenio is a next-generation pick-up and it makes businessmen feel that Genio will help them to take their business to the next level. It changes the perception of commercial load vehicle for the businessmen’s clients and helps enhance the image of the businessmen in front of his own customers.The world-class design of Genio makes a statement for businessmen and brings pride of ownership. In today’s digital age, it is very important to keep up with new technology in anything that you do; ownership of Genio helps projects modern and futuristic image about the owner.The Genio double cabin is most suitable for builders, contractors, corporate, distributors, hotels and resorts, etc. It allows the customers to enjoy a business class travel experience while they are on their way to do business.KEY HIGHLIGHTSGenio Single Cab• Design and style – aggressive bumper, unique grille, metallic paint.• Performance – 75 HP power, 220 NM torque, 120 kmph top speed and payload of 1,250 kg and flat bed cargo.• Technology and safety – LSPV brakes, mDI CRDe engine, 20,000 km oil change interval, radial tubeless tyres and ELR seat belts.• Class leading comfort – 80.5 cu ft cabin, semi bucket seats, IFS, carlike gear shift• Convenience features – mobile charger, bottle holder, 6.15 m turning radius, trip meterGenio Double Cab (Genio DC and Genio DC VX)• Class leading comfort – air conditioning, 2-din music system, power windows, semi-bucket front seats, IFS, carlike gear shift.• Convenience features – keyless entry, mobile charger, bottle holder, 6.15 m turning radius, trip meter.• Design and style – aggressive bumper, unique grille, metallic paint, flat bed cargo• Performance – 75 HP power, 220 NM torque, 120 kmph top speed, 1,100-kg payload.• Technology and safety – LSPV brakes, mDI CRDe engine, 20,000 km oil change interval, radial tubeless tyres and ELR seat belts.