Think 5E is a Fayat Group initiative, identifying five main developmental focus areas. Every product and service from the Fayat Group, while focusing on the client's challenges commits to deliver around these areas, thereby ensuring the end-users' profitability and a sustainable future, writes Blesson Varghese.The environmental crisis coupled with economic crisis is having a profound impact on the way road construction projects are executed worldwide. Delivering top-notch technologies that help our customers to profit even in the midst of uncertain times is what makes us world leaders. And we take this responsibility with great care. No technology irrespective of its claim to be great is truly great unless it delivers results, that benefit the end user and secures their future. Equipment India finds out the details from Blesson.Marini's latest range of asphalt plants that have been a great success in India, is a perfect example of this intuitive customer-centric philosophy.EssentialsThis is a back-to-basics approach which Marini refers to as the essentials. Asphalt plants must produce good quality of asphalt - that's an absolute must. Good quality however doesn't mean simply meeting gradation requirements, plants must also ensure high quality coating, reduction of ageing index, precise control of coarse and fine dust etc. These are aspects not necessarily measured by clients during production but if ignored, will surely cause substantial losses when the roads are demanded to perform. Marini MAC series of plants reflects several such essential design features.ErgonomyThe quest for greater user-friendliness and advanced health and safety standards are decisive advantages, especially in mature markets. Marini MAC series features' conformance to many such safety features both in hardware and software forms. Even though the market doesn't demand at present such level of safety, in a rapidly moving market as India, the future is already here.EcologyProtection of the environment and the reduction of all types of emissions are powerful sources of motivation. These are inescapable and essential. Marini MAC series of plants meet more than CPCB norms. While the country is only focused presently on dust emission, Marini plants deliver conformance to higher levels of emission like PAH, VOH, SOx, COx etc. Marini doesn't want its users to be caught off guard on such crucial aspects. With raising environmental standards and fast depletion of natural resources, any product designed without the ecology in mind cannot deliver profits nor survive the times.EconomyThe search for economical solutions, given the economic crisis, is a key parameter that influences the behaviour of decision-makers. Good technology is good only as much as it helps conserve and delivers profit. Superior fuel efficiency as high as 15-20 per cent compared to other brands in the market, savings on bitumen by ultra precise weighing systems, energy saving designs and top-notch reliability ensure substantial profitability with Marini plants.EvolutionToday, it is smarter to think in terms of evolution rather than innovation. Innovation is, of course, still essential, but major innovation is very rare. An asphalt plant is an investment that will stay for at least a decade-and-a-half. A plant installed in 2011 will operate in 2025, with what binder? Or at what outlet temperature? Technical visibility is shorter, the weight of legislation and economic aspects are rapidly changing. As a result, decision makers must go for an adaptable option. Marini's Think 5E philosophy works wonders for end-users. For example, while some aspects like recycling, low energy mixes, performance additives, etc, are still at a nascent stage in India. Marini users however, can face the future with confidence since each standard plant is supplied with these futuristic technologies enabled. With simple add-ons, customers can easily configure their plants to meet any of these technological demands. Even the most recent and highly complex systems like processing RAP up to a hundred per cent, are available as simple add-ons, ensuring Marini clients lead all the way.Marini's Think 5E concept is truly customer-centric; it explains the performance and future readiness of its products and services, truly befitting a world leader.