Vikram Pandit, DGM-Marketing Communications, Spartan Engineering Industries, joined Spartan and set upa fully equipped Corporate and Marketing Communication department in June 2011. An MBA from Pune University and Post Graduate in Advertising & PR from Symbiosis, he has over 14 years of experience in a career which spans in handling various Marketing and Corporate Communication departments from engineering and non-engineering companies.
One of his stints with Spartan was a successful participation in Excon 2011 and interactive events with customers and operators under the Sparsh initiative at Bengaluru and Kolkata. Along with aligning corporate and marketing objectives of Spartan, he has focussed on various communication initiatives, ie, product branding, positioning and promotions through events, newsletters and digital marketing.
Spartan is a pioneer in construction equipment, and Pandit has facilitated the message through various media activities. His prime focus lies in promoting and branding Spartan through online media in alignment with various other conventional ways of marketing communication.