Manitowoc Cranes Brazil announced new director for its sales team in Brazil. Rene Porto is now sales director, a role he began in January of 2017. Porto has been charged with accelerating interactivity with clients, increasing the company’s speed of operations in the country.
Porto said he will achieve these goals by adhering to The Manitowoc Way, which seeks to put the customer at the centre of the company’s operations, while increasing velocity and innovation across the business. With his leadership, Manitowoc will help customers improve their own efficiency and earn a greater return on investment from their cranes.
Porto’s appointment comes at a challenging time for the Brazilian market, which has seen stagnation in recent years. Porto said the business environment presents an opportunity for Manitowoc to improve its aftermarket services and help its customers increase efficiency.