To support One India Gates Vision 2020, Gates organised ‘Reach-out’ campaign for Tamil Nadu region. Under this campaign, a road show was hosted by Gates team and its authorised distributor India Hydraulics, towards channel engagement and empowerment. The four-day campaign focused on construction equipment industry exploring the locations of Salem, Sankagiri and Erode. The campaign turned out to be a good platform for sharing product offerings and engagement with local authorities and end-customers. Main offerings included wide range of hydraulic and industrial products covering high, medium and low pressure hose assemblies, namely spiral, EFGK range, G1 G2, etc, along with end-fittings, belts and pulleys.
As a global brand, Gates keeps on holding such marketing events around the globe catering various focused end-markets. This helps in enabling its touch-points to expand its knowledge on products, hose coupling/belt failures and therefore sharing its solutions.