Innovations prove successful for bauma CTT Russia 2018.
For the first time under the new name bauma CTT Russia, the 19th international trade fair for construction equipment and technologies was held successfully during June 5-8 at the Crocus Expo IEC in Moscow, Russia, and surpassed the previous year's results in terms of visitor and exhibitor numbers.
A total of 586 exhibitors from 26 countries showcased their new products and innovations for the Russian and CIS market on 60,000 sq m of exhibition space. The top ten exhibiting countries were (in this order): Russia, China, Germany, Italy, Turkey, Finland, Spain, Korea, Belarus and Belgium. This year's bauma CTT Russia again featured four country pavilions from China, Finland, Germany and Italy.
The exhibition attracted 22,681 participants (ten per cent more compared to 2017) not only from Russia, but also from Belarus, Kazakhstan and other CIS countries.
Stefan Rummel, Managing Director of Messe Mnnchen, takes a favourable view of the results, 'The efforts we have undertaken to further increase the attractiveness of the trade show resulted in an increase not only in the number of professional visitors but in their quality too.' This is confirmed by the exhibitors. Mikhail Goncharov, Marketing Manager at Putzmeister, asserts, 'This year we had more professional visitors at our booth compared to last year.' Alexander Chirkov, Commercial Director of XCMG, adds, 'After missing CTT last year, participating in this major international exhibition was a priority. All the equipment presented at our booth were sold to clients. We are going to take part again next year.'
The trade show also attracted officials from the Russian regional construction ministries, thus emphasising its leading position for the industry in Russia and the CIS. 'We are happy that through our work and continuous exchange with regional authorities, we were able to welcome many of them at the show. In future, we plan not only to continue our work in this area but even to extend it,' explains Andreas Lettl, General Manager of CTT Expo LLC.
New initiatives hit exhibitors' demands
For this year's edition, the largest industry event in Russia came up with a number of innovations, which proved to be productive from the start. Shortening the duration of the trade fair from five to four days led to a greater concentration of visitors from the trade, which was much appreciated by the exhibitors.
Also, for the first time, a demonstration area was set up in the open-air section where exhibitors such as AST (dealer for John Deere), Manitou, and RusBusinessauto (dealer for SDLG)-to name but a few-presented their products in action. Roman Tolmachev, Brand Manager at Wacker Neuson, says, 'We greatly appreciated the idea of demonstrating the equipment live. We were able to highlight particular advantages of our machines, this is simply not possible in a static presentation on a regular stand.'
At the open-air area, WorldSkills, an international non-profit movement, demonstrated the competence of young professionals in the disciplines 'Concrete Construction Work' and 'Maintenance of Heavy Equipment' to a wide audience, while the companies Doka and Volvo provided materials and equipment.
The conference 'Construction equipment industry in transformation: drivers of success' carried out by the Association of European Business (AEB) as the first item on the programme brought top-class speakers together from politics, associations and key players like Caterpillar, JCB and Volvo. The next edition will take place at IEC Crocus Expo, Moscow during June 4-7, 2019.