Taking the cue from the Indian economy, BKT is on a stable ground and moving fast on the growth path, with consistent strive to push the boundaries.With an objective of 35 percent y.o.y growth, and achieving the same (on average basis) for the past decade, BKT is continuing this momentum in the new decade also.For the calendar year 2011, despite the finite available resources and various capacity constraints, BKT has achieved its target in terms of production, with an increase of 20 percent in terms of output tonnage. Says Arvind Poddar, Vice Chairman and Managing Director, BKT, “This demonstrates our strong determination to fulfill the growing demand for our products from world over.Continuing with the sales growth trend; we shall be closing this financial year (2011-12), which shall be completed by end of March, with an estimated growth of over 40 percent.This offers us renewed enthusiasm to invest more and more into our R&D initiatives, product development and brand building.This also establishes the fact that, BKT is very well positioned to help its business partners achieve their market specific objectives.We shall continue to invest in adding more capacities and more SKU’s to our range, so as to contribute in the growth of our distribution partners.”Aravind says, “The vision of BKT is to become a global leader in off-highway tyre solutions with a 10 percent market share. With the current growth momentum experienced at our end, and thanks to the continuous support of business partners, we are targeting to pre-pone the achievement of this vision from originally 2015, to 2014.”Speaking about the growth plans for the year 2012 Aravind continues,“We have aggressive growth plans. The production is targeted to increase by 32 percent.This would include the continuously upgraded capacities from the existing three plants as well as partial contribution from the Bhuj plant also.We are targeting that 2nd half of this year, the new Bhuj plant would contribute around 20 percent of the total production for 2012.With the relentless work done by our project team, we are targeting to pre-pone commercial production coming out of Bhuj plant by at least a quarter (third quarter instead of second quarter).Once complete, this new plant shall almost double the capacity at BKT.”Edifice 2012 He further adds, “Working constantly on our philosophy of togetherness, we have also devised a unique training programme – rightly named as “EDIFICE 2012 – Building Together.” This programme aims at reaching out to the different levels and pockets of audience associated with BKT brand and to impart them need based training modules.Our teams are already in touch with your organisation and we expect full participation as well as cooperation from your side for this mutually beneficial effort.R&D is still and would always be a focus area for us. On an average 150-160 SKUs are developed every year.”“We have always believed in an inclusive growth, which has been proven in the form of customer relationships, we have nurtured since the start of our operations.This philosophy has been deep rooted in our culture.Whether it’s the personal development of our employees, the well being of our suppliers or the growth of our customers, we always strive for continuous enhancement in all these endeavours.The sum total of this philosophy is reflected in our new brand identity, which now highlights “Growing Together”, being our mantra for continuous growth, Arvind adds. Summing up he says, “At BKT, we endeavour holistic approach in our operations with believe in offering a ‘package’, rather than just a ‘product’. This package is the righteous combination of various attributes like wide range of products, best quality, marketing and training support, reasonable prices, best after sales service, consistency and transparency in our dealings, etc.”The vision of BKT is to become a global leader in off-highway tyre solutions with a 10 percent market share.Major highlights of 20111)BKT received Highest Export Award from CAPEXIL (Chemical and Allied Products Export Promotion Council).2)BKT received “Best All Round Performance Award” from AIRIA (All India Rubber Industries Association).3)As a trend for last few years, our Bhiwadi plant again received the “National Energy Conservation Award” from Ministry of Power, Government of India.4)Launch of new BKT brand identity & logo at one of the biggest Agricultural show, the SIMA Show in France (February). This was coupled with a press conference attended by elite media from all over the world. 5)European Media Summit (EMS) – with an objective of offering firsthand experience of BKT facilities to the representatives from major trade related media publications from around 25 countries in Europe (Conducted at Bhiwadi-Chopanki factories in January). 6)BKT’s Day Out (BDO) – an outdoor event, oriented towards highlighting the product testing practices adopted by BKT to the representatives of our distribution partners from across the world (conducted at ISMA track, Italy in June and Sept).7)New BKT Mould plant, with almost double capacity to produce high quality moulds offering better finish, with the help of state-of-the-art machines, was inaugurated in October at a new location in Dombivali, near Mumbai.This would be of great importance for the rolling our tyres from the new Bhuj plant, since timely mould availability is a major step in this process. 8) While most of the major machinery for the new tyre plant at Bhuj is already into the commissioning mode, a part of the plant has already started “Tube production” from December onwards.With the full range of tubes going to be available for various off highways tyres, this would serve the regular needs of our distribution partners.9)Continuing our thrust on brand promotion, BKT directly participated in all the major trade related shows worldover, including the SIMA show (Paris), SEMA show (Las Vegas) and Agritechnica show (Hannover). BKT also contributed to all the important regional trade shows, where our local distributors took the charge of promoting the BKT brand.