With a vision to become a global leader in Off-Highway Tyre Solutions, BKT is targeting a 10 per cent market share by 2015.
BKT is continuing its momentum of growth in the new decade also. For the financial year 2012-13, in spite of the various capacity constraints, BKT has achieved its target in terms of production, with an increase of 20 per cent in terms of output tonnage. This demonstrates BKT's strong determination to fulfill the growing demand for its products from world over. The continuing sales growth trend offers the company a renewed enthusiasm to invest more and more into its R&D initiatives, product development and brand building. This also establishes the fact that, BKT is very well positioned to help its business partners achieve their market specific objectives.
The vision of BKT is to become a global leader in Off-Highway Tyre Solutions with a 10 per cent market share. Working constantly on its philosophy of togetherness, BKT had devised a unique training programme in 2012 - rightly named as "EDIFICE 2012 - Building Together". This programme aimed at reaching out to the different levels and pockets of audience associated with BKT brand and to impart them need-based training modules.
BKT always believed in an inclusive growth, which has been proven in the form of customer relationships, the company has nurtured since the start of its operations. This philosophy has been deep rooted in its culture. Whether it's the personal development of employees, the well being of suppliers or the growth of its customers, BKT always strive for continuous enhancement in all these endeavors. The sum total of this philosophy is reflected in the company's new brand identity, which now highlights "Growing Together", being its mantra for continuous growth.
BKT endeavours a holistic approach in its operations with belief in offering a 'package', rather than just a 'product'. This package is the righteous combination of various attributes like wide range of products, best quality, marketing and training support, reasonable prices, best after sales service, consistency and transparency in its dealings.
Major highlights of 2012
1) BKT received Highest Export Award from Chemical and Allied Products Export Promotion Council (CAPEXIL).
2) BKT received "Best All Round Performance Award" from All India Rubber Industries Association (AIRIA).
3) As a trend for last few years, Bhiwadi plant again received the "National Energy Conservation Award" from Ministry of Power, Government of India.